Feelunique to introduce digital concessions platform

Online beauty retailer Feelunique is set to launch a concessions platform next month to offer a wider choice of products and brands to its customers.

Feelunique will provide a number of brands with exclusive designated space on its site and will enable them to fulfil procured orders.

The platform is expected to allow established beauty brands to operate a retail or direct-to-consumer business model, with access to an international millennial customer base. Access to the firm’s international database of more than one million active customers will also be provided.

Feelunique CEO Joel Palix said: “The launch of our concessions platform is a very significant strategic enhancement of Feelunique’s digital beauty platform and our 'beauty without boundaries' proposition.

“It will allow Feelunique to expand its already unrivalled portfolio of brands, add a further channel to our offering, and provide brands with access to our highly sought after customer base.”

The new initiative is intended to expand Feelunique’s portfolio of more than 28,000 products across more than 500 brands.

Online concessions platform provider Mirakl will provide the solution to Feelunique.

The move follows the firm’s recent offering of unlimited delivery service for its customers. The service provides access to next-day delivery of Feelunique makeup, skincare, haircare, fragrance, and electricals products.