Entia Biosciences signs exclusive licensing deal for Groh Beauty products

Entia Biosciences has licensed the exclusive worldwide manufacturing and distribution rights of its beauty care product to US-based Groh Beauty.

The licence agreement further includes a companion agreement, under which Entia will manufacture and supply its ErgoD2 product for use by Groh Beauty in manufacture of products in Groh range.

The licence and its companion manufacturing agreement offer the firm an upfront fee, ongoing royalties based on sales of products made with the ErgoD2 compound and sales revenue from supply of ErgoD2 to Groh Beauty.

Entia president and chief executive Carl Johnson said: “We are very pleased to be working with Groh beauty Corp, a new business unit of a proven, successful developer and marketer of beauty and cosmetic products.

“We are confident that they will generate significant success with the Groh brand and look forward to the additional resources that this licence will provide to us.

"This is an alternative but superior approach for Entia to the beauty care market and will better contribute to building value for our shareholders than the Company's previous efforts in this area."

Entia has entered the beauty market in 2014.

Groh Beauty Corp plans on its initial Groh rollout by midyear. In the interim, Groh products will still be available from Entia through existing channels.