Helen of Troy launches new hair dryer in US

Helen of Troy Limited has launched a new hair dryer that will help achieve the desired hair style with speed and ease.

Named the Revlon Salon One-Step Hair Dryer and Volumiser, it is a two-in-one styling tool that has the power of a dryer and volumising capabiltiies of a styler to deliver full-bodied, frizz-free volume and brilliant shine.

Helen of Troy global beauty president Leah Bailey said: "Consumer research confirmed, the number one styling difficulty women face today is achieving body and volume with a smooth, frizz-free finish.

"By assessing what is currently on the market, we saw an enormous opportunity to provide a solution that directly addresses this consumer need.

"We are thrilled to launch a product that helps women dry and style their hair effortlessly to achieve the beautiful hair results they desire to feel confident."

Revlon Salon One-Step Hair Dryer and Volumiser's oval brush design gives frizz-free volume right at the roots and throughout each strand of the hair.

It has gently curved sides for smoothing hair with slight volume, while the round edges create volume and curled ends in just one step.

It is designed to distribute air quickly and evenly.

Revlon Salon One-Step Hair Dryer and Volumiser dries and styles in up to half the time of a convetional blow dryer and curling iron combination. 

Due to faster drying and styling time, heat exposure reduces hair damage.

Infused with Ionic Technology and a ceramic coating, hair is left conditioned, smooth and shiny.

It has nylon pin bristles, which are topped with ball tips to softly detangle strands, and boar bristles to gently grip hair.