Japan’s Kose launches new Spawake skin serum and makeup remover

Japanese beauty and cosmetics company Kose Corporation has launched two new skincare products with Japanese technology under its Spawake brand in India.

The new Age Solution Intensive Serum and Melting Makeup Remover expands Spawake’s existing portfolio of 20 product variants and 32 stock keeping units (SKU).

Designed to refresh, revitalise, and protect the skin from ultraviolet (UV) rays and dryness, Spawake’s products feature Japanese kelp (Laminaria japonica) and sea salt.

The anti-ageing Spawake Age Solution Intensive Serum is claimed to contain an advanced rejuvenating complex with a combination of high concentration astaxanthin, Pelvetia canaliculata extract, and vitamin E.

Found in red algae, astaxanthin is a pigment that is said to possess anti-oxidant and anti-ageing properties.

In a survey conducted with 120 working women in India between October and November last year, improved skin radiance and skin moisturisation was observed after usage of the serum for seven days. The majority of the women also reported improvement in fine lines, firmness, and rejuvenation, as well as anti-ageing effects following four weeks of use.

Kose Corporation India director and CEO Takashi Nomura said: “Since the anti-ageing segment is growing rapidly and penetration of colour cosmetics is already so deep, we could think of making products for solving issues in these two categories.

“With infusion of Japanese technology, sea ingredients, and a fruity floral fragrance, we are able to launch products that will cater to these needs and will help bloom the beauty of Indian and Nepalese women.”