Jeunesse introduces NV foundation range

Jeunesse has introduced a new range of micro-mist foundations NV, expanding its collection of skincare products under the Youth Enhancement System.

The NV range includes a primer, a BB perfecting mist foundation, and a bronzer to give an airbrushed look.

Jeunesse's chief visionary officer Scott Lewis said: “Cosmetics are a $62bn industry in the US alone and growing, so it makes sense for us to expand into this category by providing our customers and distributors with this first-to-market, innovative technology.

"NV offers tremendous consumer appeal with instant results and outstanding benefits that complement our Youth Enhancement System.”

The colourless primer fills pores and creases, while the BB perfecting mist foundation is developed with a lightweight and buildable formula to blur skin's imperfections for around 8-12 hours.

Available in nine shades, the foundation employs a proprietary airbrush spray nozzle to provide an  airbrush finish. APT-200 polypeptide youth-enhancing ingredient and skin-soothing aloe are also included and claimed to be beneficial to skincare.

The NV bronzer is meant to impart a finishing touch, with a hint of shimmer and glow for the face and body.

Together, the new range offers moisture and hydration and is claimed to be ideal for any skin type or tone. The range also does not contain oils, phthalates, parabens, or sulfates.

The products are currently available in a 1.5oz bottle in the US and Canada. The firm plans to launch these products in other markets in the near future.