JK Helene Curtis selects Cheil as digital partner for Park Avenue perfume and shampoo

JK Helene Curtis has selected advertising and marketing communications firm Cheil India as the digital partner for its Park Avenue Premium Perfume and Beer Shampoo.

Cheil will be responsible for the product’s social media management on various platforms, media buying, and digital creatives.

Founded in 1964, JK Helene Curtis is a part of The Raymond Group and operates in the personal grooming and toiletries sector. Its portfolio includes different brands such as Park Avenue.

The Park Avenue brand provides fragrances, body care solutions, shaving systems and haircare solutions for men.

JK Helene Curtis' business director Vinod Salvi said: “The consumers for both these brands are very active on digital platforms. Effective story telling will impact brand consideration, positively.

“We are happy to partner with Cheil India and look forward to some interesting campaigns together.”

The majority of JK Helene’s target audience is on digital platform and the firms intend to work towards campaigns that will appeal to this consumer segment.

JK Helene Curtis' marketing head Raja Chakraborty said: “Creating awareness and engaging our consumers on digital media is a key task.

“Sanjeev and his team presented some great ideas and a robust media approach for Park Avenue Premium Perfume and Beer Shampoo. You will see some stimulating campaigns in the coming months.”