Kiehl’s Since 1851 launches five new grooming products for men

Men’s skincare brand Kiehl's Since 1851 has launched a new range known as ‘Grooming Solutions’, comprising five products to groom and style men’s hair and beard.

Designed for all hairstyles, the new line includes Nourishing Shampoo + Conditioner, Texturising Clay for a matte finish, Clean Styling Gel, Nourishing Beard Grooming Oil for softening and Exfoliating Body Soap.

Formulated with natural ingredients, the products feature Pracaxi oil sourced from the Amazon rainforest in Northern Brazil and Moroccan Lava Clay procured from the Atlas Mountains in Morocco.

Extracted from the seeds of Pentaclethra macroloba tree, the oil has been added to all Grooming Solutions offerings and acts as a smoothing and conditioning agent.

In addition to unsaturated fatty acids oleic acid and linoleic acid, the oil contains a high concentration of saturated fatty acids that impart a nourishing effect to the hair.

Used in the Texturising Clay, Moroccan Lava Clay is said to possess purifying properties that are beneficial for skincare as they can eliminate oil and debris.

The property of the clay is to absorb excess oil and ability to give a matte look, which has made it an ideal ingredient in a variety of formulations such as soap, shampoo and skin conditioner.

A blend of sandalwood, cedarwood and eucalyptus essential oils have been used in the new products to deliver a woodsy fragrance.

The Grooming Solutions five-piece regimen is currently available for purchase on Kiehls.com.

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Image: Kiehl's Since 1851 has introduced Grooming Solutions, a five-piece line offering every man the ultimate grooming regimen. Photo: courtesy of PRNewsfoto/Kiehl's Since 1851.