Kleenex rolls out facial cleansing collection across US online retailers

Kimberly-Clark facial tissue brand Kleenex has launched its facial cleansing collection across major online retailers in the US.

The collection is available at Amazon, Target.com, Walmart.com, CVS.com, Fresh Direct, Peapod, Walgreens.com and Ulta.com.

Launched last year, the range will be available until early September and comprises facial cleansing wipes, exfoliating cushions, eye make-up removers and cotton soft pads.

Kleenex senior brand manager Eniko Olah said: "We're committed to providing our consumers with products that deliver healthier looking skin and appreciate the importance of convenience, speed and mobility in today's fast-paced, busy environment.

"With this expansion, we're increasing our digital footprint and strengthening our distribution, and as a result, we're able to better serve our consumers." 

The moist facial cleansing wipes is multilayered, textured fabric that helps to trap dirt, oil, makeup and impurities to give a fresh complexion. A refillable dispenser and 25 wipes are priced at $9.99.

Water-activated Exfoliating Cushions polish the skin while the built in water-activated cleanser purifies the skin. A refillable dispenser and 12 pads are priced at $9.99.

Moist Eye Makeup Removers come with a fabric technology and is infused with oil-free remover to easily lift and trap long-lasting eye make-up. A refillable dispenser and 60 removers are priced at $9.99.

Dry Cotton Soft Pads serves as a versatile tool to complement every part of beauty routine. This is priced at $4.99.