Kristals Cosmetics opens store in La Jolla, San Diego

The new store is located at 7802 Girard Boulevard between Wall Street and Silverado Street at the heart of La Jolla's leading shopping district.

Kristals Cosmetics president and CEO Shay Segev said: "La Jolla is a wonderful community and we are really gratified to be able to bring the Kristals brand there.

"It gives us a unique opportunity to show customers the power of gemstone-infused skincare products is not just for outer beauty, but also for inner harmony as well."

Kristals' new store spans across an area of 2000ft² and feature two VIP rooms enabling clients to try the company’s products, which have components derived from gemstones such as diamond, ruby and sapphire.

The newly opened store follows the opening of a store in Aspen, Colorado at the end of last year.

Segev added: "We have plans to open more Kristals stores in the near future as excitement continues to build about the brand.

"The key for us is finding just the right markets to expand into as word gets around about our products and their impact."

The company blends derivatives from gemstones with organic extracts of botanicals, herbal essences and oils to develop products that heal the skin and impart a glow.

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Image: Sapphire Retinol Firming & Lifting Eye Cream from Kristals Cosmetics. Photo: courtesy of PRNewsFoto/Kristals Cosmetics.