Lifeline Drug Store to distribute skincare products in UAE

Distribution company Lifeline Drug Store (LDS) has signed an exclusive marketing and distribution agreement with Switzerland-based skincare products manufacturer Skincode to distribute its products across the UAE.

The move follows an increasing awareness among UAE consumers for natural skincare products and the growing skincare industry in the region.

According to LDS, the UAE skincare market is expected to reach $219m in 2018, while the US skincare industry is expected to experience a moderate growth and reach $12.2bn.

The UAE skincare industry is about 1.8% that of the US, due to a higher population of the US compared to the UAE.

LDS General Manger Abu baker said that there is huge demand in the UAE for multifunctional skincare products and consumers don’t compromise on quality.

"Most UAE Consumers have high incomes and prefer premium products produced by prestigious skincare manufacturers," Abu baker added.

"That is why we are excited about this distribution agreement with Skincode AG."

Skincode’s product line includes Skincode Essentials, Skincode Age Lab and Skincode Exclusive.

"To do a comparison between the growth of the skincare industry in the UAE and the US, here the consumers are more inclined toward natural and organic products and ready to pay a premium for these products while in the US, there is a huge demand for anti-aging products from baby boomers."

"Therefore, the skincare industry in the UAE is fueled by higher purchasing power, while in the US the demographics are such that there is stronger demand for anti-aging products."

LDS director Shiras said: "We are partnering with Skincode at a time LDS has emerged as a well-established distribution company with active presence in MENA and Asian countries.

"The UAE is getting latest skincare techniques that are launched worldwide and this agreement exemplifies how the country is on the top of the global offerings when it comes to skincare solutions and treatments."