Madison Reed’s Root Touch Up Compact set to debut on QVC

Hair-colour brand Madison Reed is set to debut on US-based television network QVC’s Friday Night Beauty broadcast on 22 April.

The brand’s collection includes Root Touch Up Compact, an easy-to-use hair powder that covers roots and grey hairs in-between colour sessions.

The product’s micro-milled pigments are claimed to set instantly, last until the next shampoo, and rain, sweat and pillow-proof.

Madison Reed also provides products that help protect hair and prolong hair colour.

Madison Reed founder Amy Errett said: "People deserve hair products made with ingredients they feel good about, without compromising quality, results or a luxury experience.

"We make this effortless and fearless by providing a support team led by expert colourists on-call to help with every part of the process, from colour selection to results.

"Now, we’re ready to expand our distribution with QVC customers looking for a better at-home experience. QVC is a natural fit for us since we have a shared commitment to outstanding customer service."

The Madison Reed Root Touch Up Powder is expected to be available while supplies last, from 22 April through QVC.

Errett added: "Kicking off the partnership with Root Touch Up was an easy choice."

"We’ve seen a huge success with this product that provides immediate results."