Makeup app Perfect365 partners with Naked Cosmetics

Perfect365, a makeup and beauty app, has partnered with makeup brand Naked Cosmetics.

This tie-up will enable Perfect365 users to select a look and experiment with Naked Cosmetics makeup in real-time, a feature of the newly announced Explorer community.

Perfect365 will expose users to brands by enabling them to try on makeup looks and then learn how to recreate them in real-life with videos and step-by-step tutorials.

Naked Cosmetics president Pete Estey said: “Partnering with Perfect365 has allowed beauty lovers and gurus alike an opportunity to see first hand the beautiful colour of the Naked Cosmetic pigments.

"From our natural earth tone colors to bright and bold hues, Perfect365 users have fallen in love with our line of products after seeing them in the new Explorer programme offered in-app.”

Set up in 2005, Naked Cosmetics is a cosmetic line.

It is known for its Mica Pigments, which is made from superior cosmetic-grade mica powder.

Naked Cosmetics claims that its products are free from fillers and strives to keep its products as natural as possible.

It is amongst the first cosmetics brands to join the Explorer community.

Perfect365 users can presently experiment with five new looks from Naked, including Fire, Frosty, Vixen, Princess and Smokin, which are available in Explorer.

Further, users can experiment with Naked's Smokin look in the photo makeup section under the Brand category.