Massage Envy enters Australian market

US-based provider of therapeutic massage and skincare services Massage Envy has entered Australia with the launch of a site in Sydney.

The US firm has entered a deal with Australia-based Collective Wellness Group.

As part of this deal, the firm will open 100 units as well as manage Massage Envy’s Australian operations for 15 years.

The US company operates through a membership model.

Massage Envy senior vice-president of global sales Lee Knowlton said: "We’ve had amazing domestic growth here in the United States. Now, it’s time to make Massage Envy a global brand.

"We are excited to start the expansion with the Collective Wellness Group in Australia and expand our footprint internationally. To continue our momentum, we are already exploring partnerships in other countries such as Canada, Mexico and the UK."

Collective Wellness Group chairman Justin McDonell said: "As a company dedicated to empowering people to live healthy lifestyles and to re-think what wellness means to them personally, we are very excited to welcome Massage Envy to Australia.

"From a business perspective, our partnership with Massage Envy creates new opportunities for franchise growth and enables us to make Massage Envy, through its franchised locations, the premier provider of therapeutic massage and skincare services in the country."

Australia-based massage concept Massage Collective will convert to the Massage Envy brand, and its two locations will be company-owned.

Set up in 2002, Massage Envy has more than 1,100 franchise locations in 49 states that together delivered more than 100 million massages and facials.