Menaji launches Urban CAMO in New York, US

US-based men’s grooming company Menaji has introduced the MENAJI Urban CAMO concealer at Birchbox’s beauty and grooming retailer flagship store in New York City.

Created in 2000, MENAJI Urban CAMO is undetectable, easy-to-use and formulated with natural ingredients specific for a man’s skin.

The product also helps even out skin tone to hide razor bumps, blemishes, under-eye circles, age spots, scars or other skin imperfections.

Menaji noted that the company has sought out key partners who understand today’s ever-changing sales channels and has partnered with Birchbox, a New York City-based subscription service provider, across all of its channels, ranging from their monthly subscription box programmes to a comprehensive ecommerce shop and retail stores.

Established by US-based celebrity beauty expert and professional makeup artist Michele Probst, Menaji’s advanced men’s skincare products include undetectable concealers, Hi-Def Anti-Shine powders and a line of skincare designed for quick fixes to make a man camera-ready around the clock.

Menaji president Pamela Viglielmo said: "Customers want experiences that feel special, are easy to navigate and provide information. Birchbox has organised its products by way of category rather than by brand just like customers shop online, so more customers can discover MENAJI products while they seek solutions for their grooming needs.

"Add in top shelf on-floor product knowledgeable sales pros, and it’s a win-win. Birchbox has revolutionised retail.

"Birchbox’s planning and MENAJI’s planning is serendipitous. Our pioneering men’s concealers and Birchbox’s pioneering retail model, are the right products, in the right shopping model at the right time."

In January, the company launched the Gregory Beauty Travel Kit for men.

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Image: MENAJI Urban CAMO undetectable concealer for men debuts in first Birchbox store in New York City, US. Photo: courtesy of Menaji.