MENAJI trademarks undetectable concealer for men

MENAJI has trademarked its undetectable concealer for men, Urban Camouflage, which is also known as Urban CAMO.

The firm has been offering skincare and men’s cosmetics since 2000.

MENAJI Urban CAMO is cruelty-free, paraben-free, fragrance-free, and rich in anti-oxidants and comes with organic formula.

MENAJI president Pamela Viglielmo said: "The Urban CAMO is a category pioneer in men’s grooming because it was the first undetectable concealer specifically made for a man to use easily on his skin. It has always been a man’s best-kept secret weapon, his investment in confidence, and our understated breakaway hit. And now we’ve made it official."

Urban CAMO covers blemishes, dark undereye circles, nicks/cuts, and pimples.

It is available as a small, lip-balm tube with collared dispenser.

Viglielmo added: "Men don’t need to be emasculated by using women’s formulas for concealers in wands or pens. Urban CAMO is made specifically for a man’s skin. Their skin is thicker, oilier, hairier, with larger pores.

"It’s essential to have a professional-quality product for only men’s skin, in masculine packaging, that’s easy-to-use, and is undetectable. It makes a man not just ‘photo-ready’," but ‘selfie-ready’ for all their online and offline moments without any filter."

The concealer is priced at $26.

Founded in 2000, MENAJI’s products are sold in more than 20 countries.