Microskin to buy Isocol International

Microskin has entered into an agreement to purchase Isocol International in an all-stock transaction.

Isocol International will become a subsidiary, while its former president and executive director Christopher Musgrave will join Microskin's board of directors.

Microskin's chairman Barry Amor said: "Isocol is an iconic Australian brand with a trusted name in skin protection and an experienced team and partners in international marketing and distribution of retail skin products.

"Microskin's acquisition of Isocol International provides an established channel to expand the international distribution of our retail lines of sunscreens and other unique skin enhancement products into the UK and European markets and open sales opportunities in India and Asia."

Microskin will purchase all Isocol distribution agreements either currently in place or in negotiation for all territories outside of Australia and New Zealand. Isocol has previously collaborated with a UK-based skin and healthcare products distributor, which exports to more than 60 countries. The firm has an existing distribution network in the UK and Europe with new pipelines established in the Asian marketplace.

Musgrave said: "Microskin is recognised as an innovative Australian company with revolutionary second skin products that are distinctive and well-received in the market.

"I believe the companies are aligned in their core values and international retail strategies, and I am looking forward to being a member of the board of directors to continue to fulfill our mission of delivering trusted products for skin protection in new markets around the world."

Microskin offers personalised, colour-matched, and waterproof second skin products, which can be used to mask vitiligo, rosacea, birthmarks, burns, eczema, lupus, keloid scarring, tattoos, and other skin-related concerns.

The firm is in the process of obtaining regulatory approval for its non-pigmented sunscreen Sunseal, which is claimed to retain second skin product's properties such as sweat proof, waterproof, and long lasting.

Financial details of the deal have not been disclosed.