NeoStrata introduces new sunnscreen

NeoStrata Company has launched Exuviance Sheer Daily Protector SPF 50, a new product for sun protection.

The mineral-based high-level SPF claims to offer broad spectrum UVA/UVB protection, along with a rating of PA++++, said to be the strongest defense against UVA rays available.

The new sunblock has an ultra-fine texture in contrast to a chalky residue offered by other mineral sunscreens.

Exuviance Sheer Daily Protector SPF 50 is transparent, blends easily and has an invisible universal tint that is designed to enhance and even skin tone immediately after application.

Quick to absorb, the comfortable, light formula is suitable for layering with light skincare products such as serums.

Exuviance Sheer Daily Protector SPF 50 also offers triple antiaging protection blend of multi-antioxidants, EGCG green tea extract and a PHA/Bionic Complex that helps in preventing signs of sun damage and environmental ageing.

Key ingredients include: Titanium Dioxide & Zinc Oxide, Gluconolactone & Lactobionic Acid, EGCG Green Tea Extract and Vitamin E.

NeoStrata Company vice president of Clinical Affairs Barbara Green said: "Dermatologists recommend sunscreen use 365 days of the year; many daily moisturizers with added sunscreen can be unpleasant, leaving a heavy feel and white finish on skin.

"As a result, some women sacrifice SPF protection for a favorite moisturizer or rely on low levels of protection from makeup. The beauty of Exuviance Sheer Daily Protector SPF 50 is that it layers comfortably, while providing a protective shield skin from the sun’s harmful rays."

Exuviance Sheer Daily Protector SPF 50 is said to non-comedogenic, non-acnegenic, non-irritating, non-sensitizing, paraben free, fragrance free and oil free and can be used post-peel.

Exuviance Sheer Daily Protector SPF 50, $42 will be available in March 2015 at Exuviance.com, ULTA, and select beauty retailers nationwide.