Nivea launches new in-shower body lotion

Beiersdorf’s Nivea brand has launched a new Radiant Silk In-Shower Body Lotion offering.

The new product is claimed to offer both moisturisation and exfoliation for normal and dry skin. It features a water-activated formula with argan oil and exfoliating pearls to provide non-sticky, soft, and moisturised skin.

Nivea marketing director Jennifer Van Aken said: “All of our products are developed based on insights from our consumers, and we saw a need in the marketplace to create an innovation that is convenient and saves time in women’s busy lives.

“We are continuing to evolve our popular Nivea In-Shower Body Lotion line by launching a variant that moisturises and exfoliates, which helps remove dull, dead skin, leaving skin healthier looking and radiant year round.”

The Nivea Radiant Silk In-Shower Body Lotion is currently available for purchase at all mass, drug, and food retailers, as well as on certain online retail platforms.

In addition to the new product, the brand’s In-Shower Body Lotion range includes Cocoa Butter Body Lotions.

Based in Germany, Beiersdorf provides a variety of skincare products across brands such as Nivea, Eucerin, Aquaphor, La Prairie, and Labello.