Oral-B launches SmartSeries electric toothbrush with Bluetooth connectivity

US-based oral care brand and part of the Procter & Gamble Company, Oral-B has launched its interactive SmartSeries electric toothbrush with Bluetooth 4.0 connectivity in the UK.

The Oral-B SmartSeries 6000 toothbrush with Bluetooth 4.0 connectivity works with the with Oral-B App to offer better personal oral care by offering more personalized brushing routines to develop better habits.

Oral-B App is available for iOS based devices in the UK and US, while the Android version is scheduled to be launched in August 2014.

Procter and Gamble Global Oral Care vice president Wayne Randall said: "The worldwide reception from consumers, dental professionals and retail customers has been incredible.

"The possibilities for improved oral health offered by data-based solutions and increased collaboration between patients and dental professionals are significant and exciting trends, and we’re proud to be the pioneer in the space."

It will be available across Western Europe, Asia, Australia and New Zealand through July, August and September of 2014 and in remaining regions in 2015.

The Oral-B App is claimed to increase brushing time from less than 60sec with a manual toothbrush to two minutes and 16sec with an electric toothbrush.

With the app connected, the new toothbrush is claimed to remove more plaque than a regular manual toothbrush.

Oral-B will launch the new toothbrush across Western Europe and North America in fall 2014, while making it available for rest of the world in 2015.

The new toothbrush offers six different cleaning modes including daily cleaning, deep cleaning, whitening, gum care, sensitive and tongue cleaning, and comes with six different brush heads such as CrossAction, Precision Clean, 3D White, Sensitive, Floss Action and TriZone.

Additionally, Oral-B SmartSeries 6000 toothbrush with Bluetooth 4.0 connectivity is also equipped with pressure sensor that signals and decelerates the speed when the user is brushing too hard.