Panasonic launches new hair dryer for on-the-go consumers

US-based Panasonic Consumer Electronics Company has launched new compact hair dryer EH-NA27-K nanoe to meet the needs of on-the-go consumers.

The new hair dryer employs an advanced nanoe technology designed to help users achieve beautiful and healthy hair.

The technology is proprietary to Panasonic and works by generating nano-sized electrostatic atomised water ions, which are said to conserve around 1,000 times more moisture than regular negative ions.

During the styling process, the hair dryer delivers these nanoe particles, which then supply hair with the required amount of moisture to make it smoother, shinier, and softer, minimising damage from brushing.

The dryer is attached with a quick-dry nozzle, which disperses air into two sections of strong flow in the centre of the nozzle, and softer flow around the perimeter. This technique aids faster and efficient drying of hair.

The dryer also features a folding handle, lightweight body, 1,400w of power and three airflow settings.

Panasonic Consumer Electronics Company's beauty product manager Destiny Vancans said: "Backed by our innovative nanoe technology, we developed this new hair dryer to meet the needs of on-the-go consumers who wanted the same great benefits of our full-sized nanoe hair dryer in a more compact, travel-friendly, and space-saving design."

EH-NA27-K nanoe Compact Hair Dryer is currently available for sale on the website and will be available at beauty specialty and mass retailers later this year.