Pantene appoints Ronda Rousey as brand ambassador

Haircare brand Pantene has appointed mixed martial artist (MMA), judoka, actress, and author Ronda Rousey as its new brand ambassador.

With this partnership, Pantene aims to demonstrate that strong is beautiful.

Rousey said: “I’m fully aware that I might not be the first person people think of to collaborate with a beauty brand.

“I’ve been called Miss Man and savage because of my physique, but to me, strength isn’t only about having muscles.

"It’s about having heart and finding inner confidence, so I’m honored that Pantene asked me to be part of their new campaign that encourages women to break gender barriers, break the glass ceiling, and never settle.”

As a part of this partnership, Rousey will campaign for the brand in television, digital, and print advertising, as well as public relations and social media. She will also work alongside other Pantene ambassadors.

Procter & Gamble's North America haircare vice president Jodi Allen said: “We’re proud to announce Ronda Rousey as the newest member of the Pantene family.

“Ronda is the future of strong women everywhere, women rising above society’s expectations and proving once and for all that strong is always beautiful.”

Pantene is a Procter & Gamble brand with several haircare products such as Breakage Defense, Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, and Ultimate 10.

Pantene's experts offer additional products such as AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair, and Intense Smooth.

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Image: Ronda Rousey is the new brand ambassador of Pantene. Photo: courtesy of Businesswire/Pantene.