Paris Hilton has launched Gold Rush Paris Hilton in the US, marking the 20th launch within her fragrance franchise.

The fragrance targetted at women is claimed to reflect an aura of classic Hollywood glamour.

Hilton said: "I’ve grown a lot over the years and Gold Rush is a major milestone for me. It’s a reflection of who I am today and the person I aspire to be.

"I created this scent for the woman who is truly confident in who she is. She’s a dreamer, doer, thinker. Gold Rush is all about that indescribable feeling you get when you see endless possibilities… when you’re alive and unstoppable."

"She’s a dreamer, doer, thinker."

Gold Rush is an oriental, fruity fragrance that has top notes of lemon zest, bergamot, juice nectarine; mid notes of velvet orchid, rose, violet; and base notes of vanilla bean, golden praline, cashmere woods.

The fragrance has been inspired by the duality of gold, sparkling, bright and glowing yet warm, rich and sensuous.

It comes in custom bottle features a contemporary design.

The Eau de Parfum retails for $60 for 100ml and $32 for 30ml.

It is currently available exclusively on HSN.com. From 1 August, the fragrance will be available at retailers across the US, including Perfumania and Perfumania.com.