PDC Brands buys Original Additions

US-based beauty and personal care company PDC Brands has acquired UK-based cosmetics company Original Additions for an undisclosed sum.

Original Additions has a portfolio of beauty accessory brands in eyelashes, nails and cosmetics, including Eylure, Elegant Touch and Salon System.

PDC Brands, backed by private equity house Yellow Wood Partners, serves the beauty, personal care and wellness segments, with several brands such as Dr Teal’s, Body Fantasies, Bod Man, Cantu, Bodycology and Calgon.

Original Additions managing director at Simon Zussman said: "We had grand plans for the business back in 2011 and needed a long-term partner that could match our ambition.

"The team at LDC provided the strategic and financial backing that has transformed Original Additions and overseen the rapid growth of our overseas presence.

"Now, as part of the PDC Brands network, we have a great opportunity to build on the success that we have already achieved and take our popular brands to new customers and markets."

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Image: Original Additions has a portfolio of beauty accessory brands in eyelashes, nails and cosmetics. Photo: courtsey of Idea go/ FreeDigitalPhotos.net.