Philips launches new facial cleansing system in US

Dutch-based technology and beauty brand Philips has launched the new Philips PureRadiance Facial Cleansing System in the US.

The company has partnered with celebrity facialist Joanna Vargas to launch the facial cleansing system in the nation.

Philips PureRadiance is said to use Sonic Technology with Advanced Dual Motion for gentle hand-like cleansing for removing makeup, dirt and residue in order to offer women a naturally radiant skin.

According to a recent Philips study, about 87% of women saw more radiant skin when compared to their regular cleansing regimen after just two weeks of use.

The device is said to thoroughly remove pore-clogging residue and also offer better absorption of other skincare products.

Philips PureRadiance can be used with any cleanser so that it could complement changing beauty routines.

Philips Consumer Lifestyle senior marketing director Annette Domnik said: "While we know that women are dedicated to finding the right product for their skin, we also know that for many, this regimen is often changing.

"Philips PureRadiance works hand-in-hand with all types of cleansers and the technology can help provide better absorption of moisturizers and creams."

"With two speed settings and a wide range of interchangeable brush heads including sensitive and exfoliation, women can create their own personalized highly effective skincare experience," Domnik added.

Philips PureRadiance offers Sonic Technology with Advanced Dual Motion that makes Sonic pulses and gentle rotations to provide a shaking movement that breaks up dirt, dead skin cells and makeup.

Apart from reducing impurities, Philips PureRadiance is also claimed to stimulate blood flow for improved micro-circulation that results in naturally radiant skin.