Pond’s launches new face care products for men in India

Beauty and healthcare brand Pond’s has expanded its offerings in the men’s segment with the launch of two new face-care products in Mumbai, India.

The new products, which are aimed at making Indian men look bright and recharged, are Energy Charge and Oil Control with special ingredients.

According to the company, each platform in the new Pond’s Men range features a face-wash and face-moisturiser with special ingredients and proven benefits which address the most evolving skincare concerns among Indian men.

HUL Skincare and Colours vice president Srinandan Sundaram said: "We realize that men take equal pride in their appearance as women do and being global leaders in skincare solutions, Pond’s has introduced this new range which is specially formulated for the skin needs of men.

"In a man’s life today, long work hours, stress & pollution adversely affect his skin making his face look dull & tired often."

"Pond’s Men is a first of its kind skincare range that offers the benefit of instantly bright and recharged skin for Indian men. Combining cutting-edge innovation and science, the New Ponds Men Range is formulated to make skin bright & energized and is suited for every skin type."

The Energy Charge range features the unique Coffee Bean Extract, which is known for its skin care benefits and anti-oxidant properties .

Coffee Bean Extract is said to help boost collagen production, improve skin elasticity, give a smoother skin texture and add brightness to the face, while helping fight the damage caused by UV rays.

Pond’s Men has also selected an India-based actor, Varun Dhawan, as its brand ambassador in the nation.

The new products from Pond’s Men will be available in India from 25 May 2014.