Procter & Gamble scales back advertising on Facebook

Procter & Gamble, a beauty multinational firm, has reduced its advertising on Facebook.

This move comes as it intends to focus more on advertising campaigns through wider platforms.

According to P&G, the social media platform has limited effectiveness and therefore it intends to pursue a wider maketing strategy, reported Globalcosmeticsnews.com.

Facebook has around two billion users and provides targeted campaigns based on shopping habits and demographics.

According to P&G, the social media platform may help in taking its one product to 5,000 people and to justify the investment on advertisement, the company will need to have around 5,000 users.

P&G chief marketing officer was quoted by Globalcosmeticsnews.com as saying: “We targeted too much and we went too narrow.

"And now we’re looking at: What is the best way to get the most reach but also the right precision?”

The company intends to focus on traditional campaigning mediums such as television.