Haircare firm Sherry's Life has launched a new anti-weathering, all-natural oil to address dry, dull, and brittle hair.

The new Obsessed Hair Oil is formulated with a blend of various natural oils such as jojoba, rosemary, and peppermint.

These ingredients contain vitamins and antioxidants that are said to provide strength, shine, and protection to hair.

"[The formula] can successfully reverse weathering, lipid loss caused by environmental stresses, chemical treatments, and heat damage."

Sherry's Life president and CEO Sherry Harris said: "Our proprietary restorative formula builds upon the success of jojoba by adding rosemary and peppermint oil for a wider variety of fatty acids and botanical actives, which can successfully reverse weathering, lipid loss caused by environmental stresses, chemical treatments, and heat damage."

According to the firm, hair loss, breakage, fibre fracture, frizziness, dryness, brittleness, split ends and changes in texture of the hair occur due to a variety of factors such as excessive or repeated chemical treatment, heating tools, poor diet, bad grooming practices, and environmental exposure.

To address these concerns, the new all-natural hair oil can penetrate hair strands to reverse hair damage that results in soft and manageable hair.