Shiseido Americas completes acquisition of Gurwitch Products

Shiseido Americas Corporation has completed the acquisition of Gurwitch Products, a marketer of cosmetics and skincare brands, from Alticor.

Following the transaction, Shiseido Americas has purchased Gurwitch’s portfolio of brands, Laura Mercier, a global brand of colour cosmetics, and skincare products, and luxury skincare brand RéVive.

Shiseido Americas president and CEO Marc Rey said: “Laura Mercier and RéVive are highly complementary to Shiseido’s portfolio of prestige brands, and we see significant opportunity to further strengthen our combined position in the fast-growing prestige makeup market and around the world.

"We have recently built terrific competencies in the Americas with our global centres of excellence for makeup and digital, as well as our Americas innovation centre. Together, all of our brands will benefit from even greater innovation fuelled by Shiseido’s unique scale, shared resources platform and global footprint.”

As well as Laura Mercier and RéVive, Shiseido America’s portfolio of makeup brands include bareMinerals, Buxom, NARS, Clé de Peau Beauté and Shiseido.