Performance Brands partners with Pharmapacks, Cardinal Health to market sunless tan products

Performance Brands has partnered with Pharmapacks to bring sunless tan products directly to consumers and Cardinal Health, which serves over 3,000 independent pharmacies across the US.

Performance Brands' founder and Selfie Tan'n Go's chief executive officer (CEO) Stacy Kaufman said: "Selling our product through this leading online retailer along with independent pharmacies provides better prices and service for customers than 'big-box' stores.

"With Cardinal Health as our independent pharmacy distributor and Pharmapacks online, we have the most effective combination to get this sensational product line to market."

Kaufman also added that by "offering Selfie Tan'n Go exclusively online through Pharmapacks, consumers can get their beautiful 'Salon-Proven' bronze glow at an affordable price, in just one day.

"Selfie Tan'n Go is quickly becoming one of America's leading self-tanning product lines for good reason."

Kaufman does not consider large retailers to be the ideal distribution channel for premium salon products such as Selfie Tan'n Go. The company believes exposure is better with online retail and independent pharmacies.

Kaufman is the inventor of Spray Tanning and introduced his Pro Tan liquid self-tanning products to the body building and fitness industry in early 1987.

Without risking sun damage, Selfie Self-Tanning lotions, sprays, and mousse are claimed to offer natural-looking radiance.

The Selfie line includes self-tanning and instant wash-off bronzing products, combining salon-proven, sunless tanning ingredients with skin-friendly nutrients.