Tesco Malaysia launches new baby care products

Tesco Malaysia has introduced a new range of personal care products for babies, the Tesco Loves Babyrange.

Tesco Loves Babyrange features three baby care product categories: diapers, wet wipes and toiletries.

All the products in the Tesco Loves Babyrange have been developed and created by Tesco’s product development team.

The company noted that the products will add value, while will further strengthening its
commitment to providing quality products at affordable prices.

Tesco Malaysia commercial director Jason Godley was quoted by The Sundaily as saying all the company’s products go through stringent tests before they hit the shelves.

"They will also go through our customer panel testing," Godley added.

"Only products that pass these tests can be launched, as we care for the acceptance and preference of our customers."

Tesco Malaysia has also introduced its local edition of the Tesco Loves Baby Club, a microsite which offers support to pregnant mothers, parents and care-givers.

The club will allow members to share tips and tricks, as well as easy methods for child caring to aid mothers and new parents, while providing value added experience for mothers at Tesco.

Tesco marketing director Vivian Yap said the company aims to be the leading hypermarket of choice for Malaysians.

"Customers can now shop for their babies and for the entire family with less hassle, more value and extra convenience, online or in our stores," Yap added.