Ulta Beauty to sell Julep Beauty products in 250 US stores

Julep Beauty has entered into a national distribution partnership with Ulta Beauty in a bid to increase its retail presence in the US.

Through the partnership, Ulta Beauty will initially sell Julep Beauty's products in 250 of its stores and online at ulta.com.

Presence of Julep products will be further expanded to other Ulta stores, bringing the number of stores to 300 by the end of this year.

Ulta Beauty prestige merchandising senior vice-president Tara Simon said: "Ulta Beauty is committed to continuing to provide women access to the very best in beauty.

"Julep is a truly unique brand lead by a visionary leader, Jane Park, who has a gift of finding meaningful ways to connect and engage with women. Julep’s use of social platforms is a great example as they routinely incorporate customer insights to develop their products.

“Our decision to partner with Julep is a reflection of our commitment to provide our guests with the most innovative beauty products and a deeply personalised experience both in store and online."

Ulta plans to further increase the availability of Julep products by selling them in more stores next year.

Julep's products to be made available at Ulta Beauty stores will include Love Your Bare Face Cleansing Oil, It’s Whipped Matte Lip Mousse and three Trend in ten colour kits.

The company launches more than 300 toxin-free nail, colour cosmetics and skincare products every year.

Ulta Beauty is a leading beauty retailer in the US with 886 retail stores across 48 states.

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Image: Julep's Trend in ten colour kits developed exclusively for Ulta Beauty. Photo: courtesy of Julep Beauty.