Walmart to sell California Baby natural skincare products in US

Natural skincare brand California Baby's products have hit the shelves of 1,700 Walmart stores in the US.

The retail chain will sell California Baby's products including Calendula Cream and Calming Shampoo & Bodywash.

More than 45 products will also be available on the retailer's ecommerce site.

California Baby founder and CEO Jessica Iclisoy said: "At California Baby, we put our customers first and we know Walmart adheres to that same philosophy. We produce a natural, high quality product for the family. From baby to adult, we grow with our customer so we never compromise.

"We are thrilled to have the opportunity to offer the safest products on the market to a wider consumer base and are proud to join the Walmart family on this mission."

Walmart US senior buyer for baby unit Julia Turley said: "Our assortment is driven by our customers and we know they are looking for quality natural and organic products for their families.

"California Baby is a brand we are confident our customers will love and we're proud to have it on our digital and physical shelves."

California Baby is a manufacturer of natural and organic skincare for babies, kids and sensitive adults.

It operates organic, solarpowered manufacturing facility in Los Angeles, as well as an organic farm in Santa Barbara, California.