Nu Skin Enterprises has announced its plan to move into the Peru market to strengthen the company’s presence in Latin America.

The company will begin its Peruvian operation on 7 March this year in Lima. 

Nu Skin Enterprises west region president Tyler Whitehead said: “Nu Skin’s business in Latin America has seen incredible growth over the past year as our products and business opportunity continue to improve lives throughout the region.

“Peru is a well-established market for direct selling, and we have seen great anticipation from potential customers and sales leaders there. We are committed to investing in Peru as a new market and are confident in a successful future.”

“Providing our empowering products and opportunity to the people of Peru is the latest milestone in our growth initiatives.”

The company will provide a range of personal care products at launch with plans to introduce additional products over the coming months.

Nu Skin Enterprises president Ryan Napierski said: “For 35 years, Nu Skin has grown around the world by providing customers innovative products deeply rooted in science and technology and building a strong partnership with our sales leaders to help them succeed with a rewarding business opportunity.

“Providing our empowering products and opportunity to the people of Peru is the latest milestone in our growth initiatives and an exciting new chapter of Nu Skin’s global operations.”

Nu Skin is an US-based producer and marketer of personal care products sold under the Nu Skin and Pharmanex brands. It distributes these products using a global sales network in Asia, the Americas, Europe, Africa and the Pacific.