Hexad of hot new shades by Zotos Professional

Zotos Professional’s AGEbeautiful Permanent Liqui-Crème Anti-Aging Haircolor has introduced a hexad of hot new shades fortified with the shine enhancing antioxidant vitamin E.

Favoured by salon professionals worldwide, there are six new additions to AGEbeautiful’s colour palette.

Introducing a new series of shades called "Flash of Color", which produce a tone-on-tone effect, this bold-on-basic approach is meant to give a better-than-natural, shimmering effect to hair. A dark brunette would change in the sun to a lustrous midnight blue and a dazzling brown would turn into a glossy rich red), according to artistic director Mike Petrizzi.

The latest shades are 1B Blue Black, 3B Darkest Blue, 4V Dark Plum Brown, 5RR Medium Intense Red, 5RB Medium Raspberry Brown and 6RB Light Raspberry Brown.

Now, the entire range of the brand’s 44 shades have been infused with Vitamin E, which moisturises and hydrates the scalp and keeps the hair healthier for a longer time.

The shades promise 100% grey coverage up to two months. Absorbing fast and penetrating deep inside, the formula leaves a feeling of silkier and fuller hair with double the shine.

AGEbeautiful is developed to slow down the five signs of ageing hair; namely, manageability, loss of volume, colour, shine and moisture. The formulas still pack the same potent ingredients — keratin peptide, melanin and a silk protein-based conditioning technology — meant to fight these five signs and replenish the vital elements lost due to ageing.