oVertone adds four new hues to For Brown Hair range

oVertone has announced the addition of four new hues to ‘For Brown Hair’ range in the US.

Originally available in rose gold, red, and purple shades, the line will now include blue, green, orange, and pink shades.

The new hues will be available online from 12 February.

oVertone VP for research and development Bella Romeo said: “Our For Brown Hair range, including our newest shades, were created to address a need in the market that wasn’t being met. There was not a solution available that would be both effective and non-damaging for brown-haired consumers interested in wearing a fantasy shade.

“Our formulas work to either counteract or complement the warm or orange undertones of brown hair to produce vibrant, rich results.”

The new shades are claimed to provide brightest results on light brown starting shades, and then achieve a more subtle tint on medium and dark brown strands.

oVertone claimed that its products are hair-healthy, bleach-free, and do not contain damaging lightening or lifting agents.

They are also claimed to be a safe alternative to traditional at-home hair dyes, which usually contain ammonia or other harsh ingredients.

Its conditioners are manufactured in the US and claimed to use quality pigments.

Each formula is also to be claimed vegan, cruelty-free, sulfate-free, paraben-free, ammonia-free, curl-friendly, and do not contain harsh chemicals or heavy alcohols.

oVertone’s For Brown Hair range includes 8 oz. of Coloring Conditioner for $29; 8 oz. of Daily Conditioner for $18; Complete System including an 8 oz. Coloring Conditioner, 8 oz. Daily Conditioner, and a free 2 oz. Travel Size Daily Conditioner for $47; 2 oz. of Sample Size Coloring Conditioner for $11; and 2 oz. of Sample Size Daily Conditioner for $8.

Based in Denver, the US, oVertone was founded by Maegan Scarlett and LioraDudarin 2014.