Perfect, ULTIMA II launch virtual makeup try-on solution

Perfect, an AI and AR beauty tech solutions provider, has partnered with ULTIMA II, an Indonesian skincare and makeup brand, to allow AR virtual makeup try-on experience to customers in the brand’s online store.

By instantly trying on various products, the virtual experience will enable consumers to find their perfect match while shopping for ULTIMA II decorative cosmetics.

Virtual Insta-Makeover will be available on any camera-enabled device, including on desktop, tablet and mobile.

The virtual makeup try-on solution powered by Perfect’s YouCam for Web technology presents a secure and safe no-touch shopping experience.

Furthermore, the personalisation element will cater to individual consumer needs.

Perfect CEO and founder Alice Chang said: “As online beauty retail continues to grow, providing an experiential, interactive, and safe consumer journey becomes of utmost importance for beauty brands.

“We’re excited to partner with ULTIMA II to introduce the innovative AR Virtual Insta-Makeover that will bring the brand to life through an interactive try-on and keep consumers interested and engaged in a new virtually connected way. Consumers can fulfill their desire to try before they buy and make confident purchase decisions, all from the safety of their own home.”

ULTIMA II marketing director Elizabeth Yip added: “With the launch of our latest liquid lip innovation namely ULTIMA II Wonderwear No Ordinary Nudes Liquid Lip & Cheek, we aim to enhance the natural beauty of women by letting them express themselves through colours.

“Through the advanced technology within Virtual Insta-Makeover provided by Perfect Corp., our customers have the utmost freedom to discover a wide variation of colours that best matches their skin tone with a click of a button. This is one of ULTIMA II’s dedication to perfect our customer’s journey experience.”