Personal care brand Nivea names new brand ambassador

Germany-based personal care company Beiersdorf’s brand Nivea has named Canadian figure skater and Olympic gold medallist Tessa Virtue as its brand ambassador.

Nivea marketing director Julia Geissen said: “Nivea is a brand that is trusted to make users look and feel their best, genuinely and confidently.

“Tessa exemplifies the same qualities on and off the ice, which makes her a very natural fit to be our Brand Ambassador.

“We are both humbled and excited to have her on our team as we journey the excitement and experience together.”

Tessa will represent products such as Nivea Care Nourishing Cream and Nivea Micellair Skin Breathe.

The brand’s lightweight non-greasy Care Nourishing Cream is claimed to be suitable for the Canadian climate.

Nivea’s Micellair Skin Breathe helps remove makeup while cleansing and refreshing the skin.

Tessa said: “The quality of products is unparalleled, and the company’s core values are both admirable and inspiring.

“The brand’s commitment to empowering others, with an emphasis on feeling good in your own skin, is wonderfully heart-warming and easy to stand behind.”

Nivea’s products are available at pharmacies and mass retailers across Canada.

Nivea offers products in the face care, bodycare and hand care segments.