Prima, a US-based hemp CBD wellness brand, has launched three products in body, beauty and supplement categories that are available at their new online shop at prima.co.

Located in Santa Monica, California, Prima’s founders are The Honest Company co-founder, author and entrepreneur Christopher Gavigan, health and cannabis activist Jessica Assaf and Honest alum Laurel Angelica Myers.

Prima founder and CEO Christopher Gavigan said: “The time has come for hemp and cannabinoid science to be unlocked and adopted as a way to reclaim better balance, more joy and greater healing — and we are leading the uprising. In an age of health-altering digital addictions and epidemic levels of chronic stress and anxiety, Prima seeks to be the one trusted wellness resource and solution for all.”

The company’s launch assortment includes essential, daily products to help cut down everyday stress, calm and soothe skin. These include Night Magic, Skin Therapy and The Daily.

Night Magic is a skin treatment for face and neck to provide improved radiance, tone, and balance. It is made with 13 potent, organic botanical oils and 150mg hemp cannabinoids, including naturally occurring CBD. It is priced at $88.

Skin Therapy is  a nourishing and emollient-rich therapeutic skin butter to help support skin health and lock in moisture. It is priced at $38.

The Daily is a once-daily, vegan softgel hemp wellness blend, doctor-formulated and designed for optimal bioavailability. For 30 capsules, it is priced at $45.

Prima co-founder, COO Laurel Angelica Myers said: “We’re thrilled to provide products that raise the bar in terms of efficacy and experience — an offering that is meticulously formulated, ethically sourced and made from active botanicals, including our single-origin hemp. And we have dedicated ourselves to forging relationships with hemp farmers and suppliers as committed to uncompromising quality and sustainability as we are. We feel a deep responsibility to pioneer the trusted standards so needed in this young, emerging industry.”