Regis, a company into franchising, owning, and operating hair salons, has divested 96 of its California-based Supercuts salons to the Moxie Management Group (Moxie), a portfolio company of a Spanos Barber Jesse & Co. (SBJ) managed fund, for an undisclosed amount.

Regis franchise president and executive vice president Eric Bakken said: “We are delighted to broaden our successful relationship with the Moxie Group to facilitate the continued growth of our Supercuts brand in California. Moxie and SBJ not only bring proven experience with the Supercuts brand but also have an impressive record of performance with several other retail and consumer-focused companies. High-quality partnerships like this will help us grow and strengthen the Supercuts brand and our franchise portfolio.”

Moxie CEO Michael Stajer said: “We are excited to be meaningfully expanding our relationship with Regis. Our partnership with both Regis and SBJ will allow us to continue to expand our footprint throughout the US while we carry-on Supercuts’ 40+ year heritage of providing affordable, high-quality haircuts in a convenient setting.”

SBJ co-founder Gus Spanos said: “We are very excited to be a part of the Supercuts brand and Regis family and look forward to a successful partnership in the years ahead.”

Supercuts, which serves as the official hair salon of Major League Baseball, expects to commence a new marketing campaign during All Star Week, which is being held from 5 to 9 July in Cleveland.

The Moxie salons join over 2,700 Supercuts across the US, Canada and Puerto Rico.

These salons offer hair-care services to guests at convenient times and locations at reasonable prices.

Supercuts provides a selection of professional haircare products including Paul Mitchell, American Crew, TIGI, Redken, Biolage and more.

As of 31 March, Regis franchised, owned or held onwership in 7,838 locations.

Its locations operate under concepts such as Supercuts, Regis Salons, Sassoon, Cost Cutters, Roosters, SmartStyle, MasterCuts and First Choice Haircutters.