Schmidt’s Naturals launches new toothpaste line

Schmidt’s Naturals has introduced a new range of oral care products called Tooth + Mouth Pastes.

The brand’s oral care line features Wondermint, Activated Charcoal, Vanilla Chai and Coconut + Lime flavours. The brand has plans to launch another flavour in the near future.

Claimed to be free from artificial sweeteners, flavours, dyes and chemicals such as sodium laureth sulfate (SLS) and polyethylene glycol (PEG), the new toothpaste range contains organic aloe leaf juice, tea tree and CoQ10.

The new products are formulated with plant and mineral-based ingredients such as extracts from magnolia bark and vitamins.

Schmidt’s Naturals co-founder Jaime Schmidt said: “Our customers are seeking effective, high-performing alternatives to traditional personal care products, and toothpaste is no exception.

“With their preferences in mind, we focused on providing all the essential functions of a toothpaste, but taking it a step farther with supercharged vitamin and superfood ingredients to encourage overall mouth health. We’re innovating formulas that go beyond your teeth.”

Schmidt’s Naturals co-founder and CEO Michael Cammarata said: “Schmidt’s is pushing the category forward with products that prioritise significant technological and biological advancements in natural, using high-quality plant and mineral-derived ingredients.”

Established in Portland in 2010, the brand’s products are available at Schmidt’s Naturals website and in select retails.