Sephora to open 13 new stores inside JCPenney

French cosmetics retailer Sephora has agreed to open 13 new locations inside JCPenney stores across the US.

Known as Sephora inside JCPenney, the outlets will be opened in Morgantown Mall, West Virginia; Indian Mound Mall, Ohio; Poplar Bluff, Missouri; Southgate Mall and Kalispell Center Mall, Montana; Maplewood Mall, Minnesota; and Rio West Mall, New Mexico, as well as Colonial Promenade and Regency SQ Alabama; Weatherford Ridge and Central Mall, Texas; Regency SQ Mall, Virginia; and Carolina Mall, North Carolina.

The first 100 customers arriving at the stores will receive a Sephora inside JCPenney gift card.

The stores will feature Dior, Clean and Marc Jacobs fragrances; make-up brands such as Fenty Beauty, Anastasia Beverly Hills, Kat Von D, Make Up For Ever, Too Faced and Urban Decay; and skincare lines such as Belif, Farmacy, Glamglow, Ole Henriksen, Origins and Sunday Riley.

Customers can also access the SEPHORA COLLECTION range, including makeup, tools and accessories, and skincare collections, as well as complimentary services, including Smoky Eye, Contour, Polished Brows, Correct + Conceal, Flawless Foundation + COLOR IQ, Blush + Bronze, Essential Eyeliner, Perfect Lips, and Everyday Eye.

These new stores bring the number of US-based Sephora inside JCPenney locations to more than 650.