Shea Moisture partners with Curlkit for its new Red Palm Oil collection

Shea Moisture’s Red Palm Oil collection is to be featured in CurlKit’s April subscription box.

As part of the partnership, CurlKit members will receive Red Palm Oil Detangling Shampoo, Red Palm Oil Conditioner, Red Palm Oil Styling Gelee, Red Palm Oil Curl Stretch Pudding and Red Palm Oil Reshaping Shine Butter.

The new collection is said to offer length and volume for afros and curly hair.

Developed using natural essential oils and ingredients such as red palm oil, cocoa butter, and flax seed, the products are claimed to transform shrinkage-prone hair into luxurious, elongated locks.

All the products are claimed to be chemical free with no parabens or sulphates, and they have not been tested on animals.

According to Shea Moisture, all ingredients for its products are sourced ethically. The company is also known for supporting fair trade through its Community Commerce programme, which promotes entrepreneurship, women’s empowerment, education, and wellness.

CurlKit was launched in March 2012 to customers in the US, Canada, the Virgin Isles, Hawaii and the US. It has since expanded to more than 30 countries worldwide.