TPR Holdings, Elie Tahari sign worldwide fragrance licence deal

US-based investor company TPR Holdings has signed a worldwide fragrance licensing deal with luxury fashion house Elie Tahari (ET).

The deal focuses on ET lifestyle’s global expansion into the women’s fragrance market.

TPR president Brian Robinson said: “By adding a prestigious fragrance license such as Elie Tahari to our beauty portfolio, we are able to further accelerate our penetration into the best worldwide distribution.

“In addition, we believe this launch will be one of the premier fragrance launches in 2019. We are looking forward to working with the Tahari team and Bluestar Alliance to make this a fantastic reflection of the brand.”

The licence agreement was overseen by consumer brands marketer Bluestar Alliance.

Bluestar Alliance president Joey Gabbay said: “We are very impressed with TPR’s capabilities. We are working to expand the brand’s global presence and the TPR team has proven expertise and success in the fragrance category.”

TPR Holdings recently signed a beauty license with fashion company Badgley Mischka, with its first fragrance expected to launch this year.

Established in 1973, Elie Tahari designs, manufactures, distributes and sells ready-to-wear, shoes, accessories, eyewear and home decor.

The brand has nearly 800 global distribution locations in more than 40 countries.

TPR Holdings operates in the consumer products industry, which includes health, beauty and wellness segments, as well as consumer brands ZIRH Men’s Skincare, John Varvatos Fragrance, Mally Beauty, Cargo Cosmetics, Oscar Blandi Hair Care, ybf Beauty and Freeze 24/7.