US’ Earth Mama launches new deodorant range for women

US-based manufacturer Earth Mama has launched a new deodorant range for women with sensitive skin.

Featuring GingerAid, Bright Citrus, Natural Non-Scents, and Calming Lavender varieties, the new products are clinically tested and certified by Oregon Tilth, a non-profit organisation and certifier for organic products.

Available as a 30z stick, the deodorants are claimed to be formulated for pregnant and breastfeeding women. Four mini versions can also be bought in a four-pack gift bag.

Earth Mama CEO Melinda Olson said: “Pregnant women have long asked us for a deodorant they can trust, one that’s not just natural, but organic, and that actually works. So we made it.

“Women know that what a pregnant or breastfeeding mum puts on her skin goes in, and that her baby’s head is in close proximity to her underarm while breastfeeding.

“Our bodies have brilliant filters (cue the lymphatic system), but we may prefer not to flood them with a multitude of numbers of unknown chemicals.

“Since we use essential oils instead of the ingredient known as fragrance, you get to know exactly what’s in there every ingredient is fully disclosed on our label.”

Founded by Melinda Olson, Earth Mama manufactures various organic and natural products for pregnant women, as well as baby care products, herbal skin creams, teas, and soaps.