Vichy launches new LiftActiv Vitamin C serum for brighter skin

Vichy Laboratories has launched the new LiftActiv Vitamin C Brightening Skin Corrector, which is claimed to provide brighter and firmer skin in ten days.

Comprising 11 ingredients, the serum is said to be paraben-free, fragrance-free, silicone-free and oil-free. It comprises 15% pure Vitamin C combined with hyaluronic acid and mineralising thermal water.

Pure Vitamin C is claimed to help protect skin from sunlight or pollutants that may result in signs of ageing such as dull and uneven skin tone, loss of firmness, dehydration and fine lines.

Vichy Laboratories consulting dermatologist Dr Erin Gilbert said: “My patients are very concerned about safety, and as a physician, I want to ensure that efficacy and results are also behind the product.

“My patients are also very informed on current skincare trends, Vitamin C being a particular buzz-word ingredient with rising popularity.

“It helps minimise fine lines and fights against skin ageing caused by daily aggressors, all of which are the benefits many of my patients are seeking. However, not all Vitamin C treatments are created equal.

“The LiftActiv Vitamin C Serum offers the best of both worlds: an effective yet accessible formulation that’s simple and clean yet boasts a high concentration of Vitamin C.”

The Vitamin C used in the product is obtained from pure ascorbic acid, which is the most bioavailable form of the antioxidant.

The hyaluronic acid is claimed to penetrate the skin to keep it hydrated and plump. The mineralising thermal water is naturally rich in 15 essential minerals that help strengthen the skin’s moisture barrier and protects it from daily aggressors such as pollution, stress and fatigue.