Wirecard to offer digital finance solutions to Brazilian beauty firm Natura

Wirecard has extended its partnership with Brazil-based cosmetic and personal care company Natura to offer a digital finance solutions update.

As part of the deal, the cosmetics company will benefit from the marketplace features offered by Wirecard.

Natura chief digital officer Murillo Boccia said: “Wirecard’s support has been essential for Natura’s development in the Brazilian e-commerce sector.

“With the new analytics and digital finance tool offered by Wirecard, our consultants can improve their financial management with greater ease than ever before.”

Features of the upgrade include split payments, automatic refunds, bank account transfers and financial reconciliation.

These features provide technological and scalable insights for merchants within marketplaces and financial control to entrepreneurs, enabling them to offer an enhanced shopping experience to customers.

Wirecard Brazil CEO Igor Senra said: “We are delighted to be strengthening the Brazilian e-commerce market with our digital financial technology solutions all via a single platform. Natura will now benefit from new technological resources to serve consultants in Brazil.”

Established in 1969, Natura is a part of Natura & Co, which also operates The Body Shop and Aesop brands in Brazil.

The company offers a range of personal hygiene and cosmetic products to customers in Argentina, Chile, Colombia, the US, France, Mexico and Peru.

Products offered by the company are available for sale at more than 1.7 million Natura consultants through the Natura Network, Natura app store and in stores in São Paulo, Rio de Janeiro, Paris, New York, Santiago and Buenos Aires.