US-based YUNI Beauty has selected Thin Film Electronics’ NFC mobile marketing solution to help connect with consumers and drive in-store conversions at the point of sale.

Thin Film’s end-to-end solution features Cloud-based software to help YUNI Beauty connect directly with its mobile-first consumer base and deliver custom digital experiences to shoppers.

The NFC tags found on the packaging of YUNI products fully integrate with Thinfilm’s CNECT Cloud Platform.

“We needed a new way to connect with consumers on their terms.”

YUNI Beauty co-founder and CEO Emmanuel Rey said: “YUNI is very much a niche brand today, but the company, and our loyal customer base, is growing quite quickly.

“We needed a new way to connect with consumers on their terms, to tell the YUNI story and share our products. Thinfilm’s NFC solution fit our needs perfectly.”

Initially, YUNI used Thin Film’s solution to promote products such as Shower Sheets and Chillax, in addition to launching new product, Yunicorn.

Thin Film Electronics CEO Davor Sutija said: “YUNI is an innovator in the active beauty market, and their focus on high-quality, all-natural products is resonating within the active-lifestyle demographic.

“We’re excited about the role our NFC mobile marketing solution will play in helping them strengthen customer relationships, increase sales, and take their business to the next level.”

YUNI Beauty manufactures beauty products that are claimed to be natural and sustainable. Starting June this year, YUNI Beauty products will be available at Nordstrom’s, Anthropologie, Bluemercury, Dillard’s, Navy Exchange and other retail stores.