Avon to introduce over 300 products in India in 2012

Avon, a global beauty and cosmetics company, plans to introduce over 300 products in the India across various categories in 2012, as it aims to maintain over 40% growth rate.

The company is planning to launch new products under several categories such as colours, jewellery and skincare.

The company, whose operations in the country has been made through a wholly-owned subsidiary Avon beauty Products India, at present offers around 1,500 products in India through direct selling agents.

Avon beauty Products India Managing Director Ujjwal Sankar Mukhopadhyay was cited by Times of India as telling PTI that the firm is planning to launch 327 products across various categories in the country in 2012.

"Going ahead we would like to be present in around 2,000 places. I would not like to put a time frame for covering these areas, but this is the way forward," Mukhopadhyay said.

The firm currently offers its products in around 1,200 towns and cities in the country, is further targeting to reach around 2,000 towns in the country.

Avon currently sells its products in 16 states through representatives covering about 70% of the population.

The firm said it aims to cover around 93 % of the population across the country by 2015.

Avon India, which has recently launched two anti-aging products under the brand ‘Anew Genics’, currently has more than 100 thousand representatives selling the company’s products.

Mukhopadhyay said the company has a manufacturing unit at Dehradun, which produces 85% of the products sold in India, while remaining 15% of the products are imported from various locations globally.

The parent company Avon has more than 6.5 million representatives selling its products over 100 countries.

In 2011, the firm had posted a global turnover of more than $11bn.