BECCA Cosmetics introduces two products on QVC

BECCA Cosmetics has introduced its duo of Shimmering Skin Perfector and new Half Moon Brush on home shopping television network QVC.

The company’s style director Kerry Cole presented the product and offered tips during the broadcast.

According to the company, Shimmering Skin Perfector’s crème-liquid formula consists of ultra-fine light-reflecting pearls that melt into the skin, imparting a lasting subtle and polished glow.

Priced approximately at $41, the duo makes highlighting and buffing for the face, shoulders and décolleté to provide a natural look, when combined with the company’s multi-tasking Half Moon Brush.

BECCA Cosmetics global CEO Robert DeBaker said that QVC will present the company with the right format to showcase its ‘Perfection Made Personal’ positioning.

"We’re excited to demonstrate this message, through our best-selling Shimmering Skin Perfector, to the beauty-savvy QVC audience showing women of any age and skin tone how BECCA amplifies each woman’s unique beauty," DeBaker added.

At the launch of the product on QVC, Cole shared her secrets about the Shimmering Skin Perfector and Half Moon Brush.

The duo will be available with item #A236749 through QVC.com, QVC apps, or on phone: 800.345.1515.

QVC beauty merchandising director Claudia Lucas said the company is thrilled to launch the new product.

"BECCA’s philosophy to provide women with the essentials to create their perfect personalized look is reflected in this initial offering to our customers," Lucas added.

BECCA Cosmetics, which produces perfectors, complexion and colour products, was founded by Australian makeup artist Rebecca Morrice Williams in 2001.