Bellaboo to debut at Ulta Beauty stores

Bellaboo, an Australian natural skin care brand for tweens/teens will debut at the Ulta Beauty stores in May 2012 as a part of the retailer’s new tween/teen beauty space.

Bellaboo created by Snezna Kerekovic is an all natural skin care system for teen girls who are in the midst of puberty-related skin issues and for college girls who are yet not ready for anti-aging skin care, the brand stated.

The skin care system, designed for all skin types and ages, features active and proven natural ingredients that help balance, harmonize and normalize the skin. Its three step daily regimen products include All That Clean Skin Facial Wash, Buff Skin Facial Exfoliator and Gorgeous Skin Moisture Dew.

Ulta SVP merchandising Janet Taake said that Bellaboo was selected as part of Ulta Beauty’s new assortment for younger customers due to its all-natural approach, expert understanding and immersion with its tween/teen audience.

Apart from the basic skin care system the brand also offers various treatment products that target tween/teen skin problems; and its treatment masks are offered in the Sweet Sin Chocolate Face Mask, Berry Nice Face Fix and Clear Skin Smoothie Mask flavours.

Bellaboo’s E Z Blitz Serum is a natural anti-pimple serum that works to normalize and balance skin over the simple pimple dry out and is free of harsh chemicals.

The company said that apart from its skin care line, it has created a complete brand experience for its demographic that allows it to connect 24/7.

Bellaboo said that its product line will be made available at all 449 Ulta Beauty stores in 43 states and also online at http://www.ulta.com.